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About Us

Born in Egypt - Made for MENA

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Subsbase is a recurring revenue and subscription management SaaS platform based in Egypt, serving the MENA region. Subsbase’s platform offers a variety of features that help businesses manage their recurring revenue-based business with ease. Subsbase allows businesses to create and customize subscription plans, set up automatic billing and invoicing, and manage customer subscriptions efficiently. With Subsbase, businesses can also streamline the payment process by integrating with localized payment gateways, providing cost-effective payment routing options, and automating the payment reconciliation process.

Subsbase is designed to help businesses of all sizes and industries, from startups to enterprises. The platform is user-friendly and easy to navigate, and offers flexible pricing plans to suit different business needs. With Subsbase, businesses can focus on delivering their products and services, while the platform handles the complexities of managing subscriptions.

We are on a mission to unlock the full potential of recurring revenue-based businesses,  to thrive, disrupt industries, and reach new levels of success.

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We want to be the driving force behind everything as a service.

We are ONE team​

We firmly believe working alongside individuals from diverse backgrounds, cultures, and thinking styles fosters personal and professional growth.

We stay hungry ​

We challenge the ordinary. We want to make a change and shake up things because we believe in constant progress and innovation. 

We stay grounded​

Recognizing the ever-changing market conditions, we remain agile and responsive. We understand the importance of adapting our software to meet new demands, regulatory changes, and emerging trends. 

We keep improving​

Being hungry is not enough - acting on it is. So, we, at Subsbase, are embracing a culture of continuous learning and improvement, seeking feedback, and constantly refining our software and services.

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We_stay_hungry ​
We_stay_grounded​
We_keep_improving​
We are ONE team​

We firmly believe working alongside individuals from diverse backgrounds, cultures, and thinking styles fosters personal and professional growth.

We stay hungry ​

We challenge the ordinary. We want to make a change and shake up things because we believe in constant progress and innovation. 

We stay grounded​

Recognizing the ever-changing market conditions, we remain agile and responsive. We understand the importance of adapting our software to meet new demands, regulatory changes, and emerging trends. 

We keep improving​

Being hungry is not enough - acting on it is. So, we, at Subsbase, are embracing a culture of continuous learning and improvement, seeking feedback, and constantly refining our software and services.

Meet The Founders

Meet Mohamed Farag, a seasoned technologist, engineer, and entrepreneur with over 15 years of experience in the software industry. Throughout his career, he has successfully undertaken and delivered over 100 projects of varying scales across 12 different countries. With expertise as a developer, architect, and consultant, Mohamed has gained invaluable insights into the intricate workings of the industry. Farag worked in the Acquisitions & Integrations team at ESW Capital, spearheading technical due diligence for over 30 software companies. Guiding the acquisition of a portfolio exceeding $150 million, where he evaluated and assessed the technological aspects of potential investments. Now, as the co-founder and CEO of Subsbase, Farag has set out to revolutionize the subscription management landscape in the MENA region. Recognizing a market gap and leveraging his extensive experience in building, maintaining, selling, and acquiring software and SaaS companies, he embarked on the mission to develop a world-class SaaS product with co-founder, Sherif Aziz.

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Mohamed Farag
Founder, CEO and CTO

Prior to founding Subsbase Sherif worked in sales roles for around five years at Microsoft during the early days of the cloud’s launch in Africa. After that Sherif moved to Amsterdam for a year to work at Backbase, a fintech company that works with some of the largest banks in the world to digitize their user experience. After Backbase, Sherif moved back to Egypt and rejoined Microsoft to work on launching their startups initiative, before joining RiseUp as chief commercial officer. Sherif has also led middle east expansion efforts for some of Europe’s most prominent fintech companies such as Mambu and Kony.  Witnessing the development of the entrepreneurship ecosystem in Egypt during his time at RiseUp drove Sherif to start his own business. This is when Farag reached out to him looking for a co-founder. It was a SaaS business, which was an opportunity that was right up his street. Farag & Sherif found that no subscription management platform existed in the region and began working on Subsbase together.

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Sherif Aziz
Founder and Chief Business Officer

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