Executive Summary
Global Growth
The subscription economy is poised for exponential growth, predicted to reach $1.5 trillion by 2025, more than doubling its value from $650 billion in 2021, according to UBS. With an average annual growth rate of 18% by 2025, it is set to become one of the fastest-growing industries globally, offering significant opportunities for investors positioning for structural growth.
Market Advantages
Subscription-based companies have experienced growth rates 3.7 times faster than the S&P 500 over the past 11 years, according to the Subscription Economy Index (SEI) report. The subscription model provides businesses with revenue predictability, lower entry costs, and long-term customer relationships. This model acknowledges customer preferences in what, when, and how they engage, focusing on deepening and nurturing these relationships. This leads to steady income streams, improved cash flow, and enhanced financial stability for businesses.
MENA Region Potential
In the MENA region, the subscription economy's growth is accelerated by improvements in e-commerce and digital payment infrastructure. The UAE, Egypt, and Saudi Arabia are at the forefront, with B2B software as a service leading the market. Significant growth is also expected in the healthcare, entertainment, and e-commerce sectors, along with a rise in subscription-based boxes and direct mobile billing.
Explore The Possibilities
Our comprehensive report highlights the endless opportunities within the Middle East's thriving subscription economy. Learn how to leverage recurring revenues, deepen customer relationships, and navigate the dynamic landscape of subscriptions in the region.
