Copy link
As a SaaS technology startup, Subsbase is no stranger to the challenges faced by SaaS companies. In fact, our journey has given us firsthand insight into these hurdles. That’s why we’ve built—and continue to refine—a subscription and recurring revenue management platform designed to empower businesses of all sizes. Our platform is modular to adapt to diverse industries and volumes, robust enough to handle thousands of transactions simultaneously, and equipped with intuitive tools that simplify even the most daunting SaaS challenges.
To design and build Subsbase with these challenges in mind, we conducted rigorous market research, analyzing SaaS operations at a granular level. We explored how platforms function and how customers engage with every point of interaction, highlighting the pain points that often hinder growth.
Today, we’re sharing the top five challenges facing SaaS companies based on our research. These are the critical obstacles standing in the way of growth for countless platforms—and how Subsbase’s tools and features are specifically built to overcome them.
Billing Complexity and Manual Billing Errors
Manual billing and its risks are costing you more than just countless hours. It could be costing you your customers. According to this survey by Mailjet, 93% of customers consider switching to a competitor after a single negative experience with transactional billings. Not only is manual billing and invoicing locking up time and resources, it runs a high error risk that could be causing churn.
Not only does the Subsbase Billing and Invoicing tool completely automate this entire process, saving your business significant time and money, it’s also packed with a set of features that are based on what we know you need. Features such as Flexible Custom Payment Scheduling that allows you to effortlessly configure custom payment schedules to match diverse payment terms. And Customizable Pre-Paid, Post-Paid, and Hybrid Plans allow you to match your customers with the payment plan that best fits their needs.
Payments Management and Scalability
A challenge that is specific to MENA markets especially, as well as other developing markets, is the availability of accessible payment methods and channels. Subscription-based businesses that rely on a single payment method are significantly limiting their scalability by offering their service to customers that have access to that method only, or run the risk of losing new customers due to the inconvenience of having to set up a new payment method.
While using Subsbase to manage your SaaS business, you’re also offering your customers access to the widest array of payment options active in MENA and beyond. Customers of Subsbase-utilizing platforms can pay via card, digital wallet, cash, and even Direct Debit in any MENA-based currency as well as major international currencies too. Subsbase even accepts multi-currency international payments! Meaning that your service is now more accessible than ever before.
Customer Engagement Efficiency
We’ve talked about the importance of measuring the efficiency of each interaction point between your SaaS platform and its customers, and now let’s point a finger directly at the customer engagement pain point. If the onboarding user experience isn’t fast and easy from the start, and communication with your client isn’t instantaneous, your platform is already at a disadvantage, and these customers are already looking at alternatives.
Efficiency? Automation. With Subsbase, it’s that simple. We've automated the entire self checkout experience on the Subsbase platform, meaning that your subscribers need no intervention at any point in the transaction to complete their process. In our case study of MENA’s leading classifieds platform Dubizzle, we dive deep into the solution we built to automate onboarding, communication, and checkout for Dubizzle and their B2B clients, resulting in a 400%+ increase in monthly revenue!
Churn and Subscriber Retention
Churn can be a silent killer for SaaS growth, costing subscription businesses not just immediate revenue but also long-term customer loyalty. Manual renewal processes and mistimed reminders often lead to missed opportunities to retain subscribers and combat churn. Without insights into early churn signals, the chance to re-engage dissatisfied customers is lost.
Subsbase tackles churn head-on with Automated Renewals and Notifications, ensuring subscribers never miss a beat. Coupled with a comprehensive Churn Analytics Dashboard, businesses can identify at-risk customers and act proactively to retain them. You can also use Subsbase to run Customizable Retention Campaigns and use the actionable insights generated to keep subscribers satisfied and impressed.
Business Visibility and Strategic Planning
Now this challenge might not be a low-hanging fruit, but it is one of the most grueling obstacles in the face of your business’ viral growth today. Effective strategic planning across all of your business verticals is crucial for your survival and progress. Having a detailed 360 view of your entire operation, as well as an eye on trends and forecasts, is an important key to growth. Otherwise, you’re shooting in the dark, and competing with the surgical strategic intent of leading companies and products today. You’ve already lost the race.
Data-driven strategic analysis and reporting on your SaaS performance is world-class (and standard) with Subsbase. The platform allows you to easily customize multiple analytics dashboards to present you with the key insights you need at a glance, while providing access to detailed data when needed. Through the dedicated dashboards, Subsbase users can easily view real-time subscription metrics, analyze historical transaction data, and generate comprehensive performance reports that lead to actionable insights.
Do these challenges resonate with your SaaS business? You’re not alone, these are the most common challenges facing most SaaS platforms today. What’s great is that Subsbase has you covered!
Give the Subsbase 14 Day Free Trial a try today and experience what it’s like to have an intelligent and effective tool wipe away your SaaS troubles with just a click.
We’d also love to hear from you about the unique challenges your SaaS business is facing today. Reach out to us via Linkedin or email us at hello@subsbase.com. We just might be building something new that’s tackling just that.